Fendi Products and Brand Development History
Comments (0) Fendi ladies like a marching military with the high erected shoulder in the situation of a crowd of survival after a huge disaster. The Fendi handbag in 2009 autumn and winter season manifested a kind of balance to some extent for the cooperation of Karl Lagerfeld. They created a kind of explanation for luxury while facing the depressed reality. The backpack made of lamb skin, the potable handbag decorated with Grunge pattern checks thread and color matching is the refreshing matches as usual.
Fendi is famous for its various, sexy design pattern and delicate, noble furs with top-quality. It was created in the year of 1925 in a small factory in Rome, Edoardo and Adele Fendi made Fendi handbags and furs products. Fendi business became prosperous after the Second World War. The five sisters of the family joined the Fendi Company in 1946. Now it continues to shock the fashion field by its innovative design.
At first Fendi mainly produce top-quality leather and furs products. In 1955 Fendi held the first fashion exhibition conference and then its business enlarged to various fields such as knitted dress, cheap clothes and even Fendi Jewelries and male perfumes. Fendi still have great fame all over the world for its leather and furs products. After the death of the rand founder of Fendi his five daughters run the company together.
In 1962 Fendi employed the famous Germany designer Karl Lagerfeld as the brand designer. His dramatic design pattern was blended in the Fendi design and won attention and praise form the whole world. The double F logo is a well-known signal after the double C signal of Chanel and double G signal of Gucci.
As the runner and manager of the Fendi Company, Fendi sisters deliberately changed the traditional idea that furs and leather products are real luxury products. They made Fendi brand much more daily-life style, fashionable and approach to the common customers.
