The creative director of Loewe with 35 years’ history Stuart Vevers released 20 patterns limited edition Amazona bags. Every pattern has its unique and special designed color including hot red, grape purple, berry red, maize yellow and noble blue. It is said that every Amazona bag will use 61 pieces of leather and 6.6 hours of master craftsman to complete. It needs four masters to complete the preparation,cutting, weaving and matching work.

The creative director of Celine who prefer minimalism Phoebe Philo released a series of simple and tidy bags in this season. These bags are featured in concise and delicate model which surpass the limitation of age and seasons. It paid much attention to the practicality but not fashionable trend so it is kindly called “An-ti-It Bag”. This classic bag has no much decorations and its prominent style has get rid off the vulgar and shinning details. But the overall image of the bag is full of strong personality. The entire bag is made of high quality French Box calf leather and made totally by hand.

Ebury series have been always the necessary collection of Vivienne Westwood. Made of the top level leather, its design inspiration came from the classic Kelly bag in 1950s. Ebury handbags are eye-catching and full of dynamics. Beside the all-round new japanned leather pattern, there are also ones full of garden and flower sensation. It printed flower patterns on the top-level leathers to catch attentions of customers. The heart shape one is most popular among young ladies.

PRADA Brown Cervo Bowling Bag

The brown deer leather with delicate technique increased much feminine charm and the graceful design brings much intellectual sensation to white collar ladies. The chain shoulder belt emits a kind of unstrained and relaxed rock feeling.

The Marc Jacobs Black Flower Pattern Bag with Butterfly Knot on picture left above increased a little bright and funny mood which is full of modern metropolis sensation. The overall bag emits eternal youth energy feeling although it adapted the low-profile black and white color. The big size Celine blue Logo shopping bag blended the particular design spirit with the pure and innocent image together. The navy blue color mixed with the concise design pattern and manifests a kind of unusual city temperament.

The Marc by Marc Jacobs Bright Red Softy Bag passes a kind of passionate life attitude with its overall image. The broad bag body provides us the practical functions. The soft pearl-surface material has great touching sensation. Balenciaga First Classic small rivet drape bag right above is designed by the chief designer Nicolas Gheseguiere in 2007. The designer continued the essence of the brand and made some fashionable and modern innovations. The old-look rivet made the bag full of courageous temperament. The refreshing lack blue color will make you tend to shop with its cute joker pattern.

Phoebe Philo brought us refreshing IT BAG of Celine with concise advertising. There is no faces of super models nor luxurious feminine details and showed us the old sensation of The Age of Machinery everywhere. The small retro-style bag became the center of the advertising. We will never forget the IT BAG miracle Chole brought us and it dues to Phoebe Philo. In the spring and summer 2010 the choice of him to go back to nature is not an occasional result but the trend of this season. We believe Celine will bring us another miracle in this season.

Almost all bags are imitating Hermes Kelly and Birkin bags so Hermes need some new elements itself. The new manifestation to the red cow leather Contance Elan bag and the white wallet is the ideal choice in spring and summer 2010.Because luxury has been outdated the fashion trend of this season is recovering the original simplicity.

Chanel ha always insisted its 2.55 bag in black. This bag is the main melody of the retro-style pattern. In spring and summer 2.55 will remain its pattern without any decorations and manifest its eternal charm.